Naperville Moms Network hits the press

Design doesn’t just involve graphics. Design a strong public relations plan for instance, and your chances of press coverage increase dramatically.

Today the Naperville Moms Network scored their first quality media coverage in the Naperville Sun, and just hours after the article was published, the network has already seen a boost in member numbers - all part of the design of course!

So how does design result in quality coverage? Like all creative pieces, a PR campaign needs to be created with clear objectives and a knowledge of your audience. In the case of the NMN campaign, Ian (my husband and communications professional) switched from the traditional press release format, to the newer social media release (SMR) style, to target Naperville’s social media savvy journalists. His press release was also designed to appeal to feature writers, rather than just news columnists, with the result being a more gratifying article than just a couple of sentences buried in the back pages.

So whether it’s a poster, website or a PR campaign, strong design is vital to achieving strong results.