Winter marketing on a shoestring

Successful marketing on a shoestring budget often comes down to a lively imagination and making use of resources you’ve already got, and when it comes to the Chicago winter, one resource we have plenty of, is snow.

During a rare snow fall in London last year, UK advertising agency Curb, turned the weather to their advantage by using a technique they dubbed snow tagging – simply stamping their clients logo into the snow using a pre-cut template.

The logos, of course, only lasted a few hours until the snow melted, but their unique use of snow helped Curb gain plenty of additional media coverage, and a few green advertising awards too.

As a new advertising tactic, snow tagging could prove controversial in some cities, as it is unregulated and uses unpaid advertising space – and could therefore be easily abused. But, for an eco-friendly, cheap way to spread your brand, snow tagging could be extremely effective.